Hey, I’m Danielle.
Founder of The D.Lewis Group, a strategic brand and marketing consultancy built at the intersection of community, culture, and commerce.
Before launching DLG, I spent a decade leading million-dollar retail operations, shaping award-winning campaigns, and building marketing & communication strategies across beauty, CPG, and mission-driven nonprofits. That cross-industry experience taught me how to build brands that not only resonate, but inspire action.
Now, I partner with organizations and founders to turn vision into strategy, and strategy into momentum.
Our Approach
Collaborative
We don’t build in a vacuum. We build with you. Whether stepping in as strategists or as fractional CMO, we become an extension of your team, aligning with your vision while bringing clarity, structure, and momentum. We move together, not in silos.
Iterative
Strategy isn’t one-and-done, it’s shaped through conversation, insight, and refinement. I test, listen, and adjust in real time, ensuring every move reflects both data and expertise. No ego. No guesswork. Just intentional evolution until it feels right AND performs.
Impact-Driven
Everything we create has a job to do. Whether it’s a campaign, an experience, or a brand system, it must move people toward action, alignment, or transformation. Creativity is only powerful when it leads somewhere. We build with intention, and we build for results.
Ready to connect?
Let’s talk through where you are, where you’re headed, and how we can get there together.
